design for humans

Great brands don’t create human needs. They just fill them better than their competitors.
At Acorn, we help people understand why your brand is the right choice for them. We shine a light on the compelling reason to choose a brand by using the insights into human behavior learned over a decade in retail and 28 years of partnering some amazingly successful brands.


  • Packaging - 2D & 3D
  • Brand Identity
  • Experiential design (retail design, shopper marketing & environment)
  • Multi market design campaigns
  • Design strategy
  • Innovation
  • Naming
  • Brand architecture

our process

We've developed a set of proprietary tools to ensure a rigorous approach to every project that explore the world of the audience so we're able to uncover human truths that inspire effective design. These include:

Shopper Register logo


Our favourite tool which we have used successfully for more than 20 years. It explains the order in which shoppers process information in a retail environment.

The Nut logo


To do great work you need a great brief. The Nut is our briefing tool which is collaborative, simple and importantly asks the right questions.

Retail Safari logo


The role of the pack is to influence the consumer at moment of truth. We always find valuable insights about the moment of truth during a Retail Safari with the Brand team.

Human Portrait logo


Our tool to dive into the target consumer's world to better understand their values and ambitions.

Acorn employees at work